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Franchise as Self-Employment OpportunityWhat is FRANCHISING ? |
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Franchising is a strategic alliance between the franchiser (owner) of a business (product, service or method) grants the franchisee (dealer) the right to (exclusively) of doing business in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits in addition to the annual fees. The franchisee has the right to use the brand name, reputation and business skills in certain defined geographical locations or market areas. He usually has to agree to specific rules, a business model and certain values. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchiser, and may indeed be required by the franchiser, which generally requires audited books, and may subject the franchisee or the outlet to periodic and surprise spot checks. Failure of such tests typically involve non-renewal or cancellation of franchise rights. A business operated under a franchise arrangement is often called a chain store, franchise outlet, or simply franchise. Click here for a selection of top franchise opportunities.
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