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 2aJobGuide - Book Reviews of Top-selling Entrepreneurs and Business Books

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       Entrepreneurs and Business Books

 

Cover Image Start Your Own Business, Third Edition

by Rieva Lesonsky

Customer Reviews: 

 

Whether you're just thinking about starting a business and have taken the first steps or already own your own business, this comprehensive, and easy-to-understand best-selling guide can help ensure your success. The book starts with "Are you ready to be an entrepreneur?" and goes on to starting vs. buying, choosing the name, attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system or learning from failure. Written in a friendly, down-to-earth style, “Start Your Own Business” walks you through every step of the startup process, from evaluating your business idea to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home and much more. The book also contains dozens of sample forms, worksheets, charts, graphs and illustrations to help simplify even the most complex startup issues, as well as hot links to relevant websites.

 

Genevieve Buck from Chicago Tribune writes:  “Get set, go! Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need." That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money. But we'll show you how to get that, too!").

The Houston Business Journal writes (July 1, 2004):
”Packed with expert advice, this book demystifies the startup process with plain-English answers to the most commonly asked questions about starting a small business. This guide takes rookie entrepreneurs by the hand and gently leads them through the often dizzying array of things they need to consider and do to start and run a business. The book also contains dozens of sample forms, worksheets, charts, graphs and illustrations to help simplify even the most complex startup issues, as well as hot links to relevant websites”.

If you are thinking about owning your own business, this book is for you. But if you already own a business, this may be too elementary for you. But if not, I highly recommend this book.

 

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Cover Image Money-Smart Secrets for the Self-Employed (Home Office Computing Small Business Library)

by Linda Stern

Customer Reviews: 

 

 

Fiscal stability while growing a business? Money-Smart Secrets for the Self-Employed, by financial journalist Linda Stern, clearly outlines a series of logical, easy-to-apply techniques and practices designed to ensure just that. It addresses all of the major economic issues faced by a solo enterprise today--including taxes, expenses, record-keeping, loans, insurance, and hiring--and details, in very readable fashion, the myriad legal ins-and-outs that can keep cash flowing even during uncertain fiscal times.

For all who are thinking of starting a home-based business and being their own boss this book of Linda Stern is of great value. Because Linda Stern owns a home-based business, she knows all about the daily problems of running this type of business (including the essential necessary to plan for vacations). From start-up to maintenance, rate-setting to cost savings, this book walks you through the REALITY of running your own business. Smart resources and recommendations make this book a reference guide that should be present in each bookshelf of a home-based business owner. 

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How Small Business Trades Worldwide: Your Guide to Starting or Expanding a Small Business International Trade Company Now

by John Spiers

Customer Reviews: 

 

At some point in most careers one considers the idea of starting a business. Some people want to pursue a dream, some figure they can beat the boss at his or her own game, and for some people unemployment forces the issue. US Customs tells us most international traders are small businesses, and if you are interested in starting a (many times highly profitable) business which conducts international trade, this book is a "must-read". In a very clear and engaging style, John Spiers leads the reader step by step through the entire business process, including product conception, getting feedback, essential research, sourcing, and marketing (how to bring the product to the market). For me the title "How small business trades worldwide" is somewhat misleading as this book tells much more than this! It is an extremely helpful and practical guide to start any small business, independently if you wish to sell a service or a product.

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Cover Image Weekend Entrepreneur

by Michelle Anton and Jennifer Basye Sander

Customer Reviews: 

 

Are you hoping to build a better life for you and your family? Imagine earning thousands more each year – all in your free time. Thousands of people have found a way to live the lifestyle of your dreams – and now you can, too. Over a hundred weekend entrepreneurs share their secrets. It’s all the information you need to forge your own path to the life you deserve.

Anton and Basye-Sander have amassed a great selection of business ideas to get anyone started in owning their own business and earning extra cash. The authors’ goal is to help people start a small side business but any of these ideas could be turned into a primary income.

 

Part II of Weekend Entrepreneur is the meat of the book with business ideas organized in category: Making Money with a Strong Back, Creating and Selling Products and Services, Making Extra Money with Online Businesses and Internet Auctions, and Designing Seminars, Boot Camps and Events. Can you believe you can make money renting out space that isn’t yours? Did you know there is a demand for beekeepers? It is possible for a single-topic cookbook to net you a steady income?

The authors describe each business idea and tell a story to illustrate how someone started this type of business. They also share the skills required, start-up tools and expenses, and possible roadblocks or concerns. Anton and Basye-Sander are honest and encouraging. If your handwriting is good you may want to consider starting a calligraphy business. You will need some artistic talent and lessons (a source for free lessons is provided). Suggestions on pricing and how to market this service are included with the description.

I recommend this book to everyone - If you have a business and want to be inspired, if you want to start a business, if you work for someone but need a creative boost or if you have a young adult in your home with entrepreneurial inspirations. This is a fun and exciting book to read.

   

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Cover Image

Niche and Grow Rich

by Jennifer Basye Sander and Peter Sander

Customer Reviews: 

 

Dreaming of a business of your own but spooked by the recent changes in the economy? Starting a niche business could be the answer! By finding a niche in which you can build your own unique stronghold, you can attract and maintain customers who will pay you top dollar for your goods and services. The authors of more than 25 books, own Big City Books Group, a niche publishing, consulting and book development firm. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.

Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or home-based startups. This new Entrepreneur Press book features:

  • Brainstorming techniques for developing business ideas

  • Analytic tools for assessing the size of a target market niche

  • Secrets of tracking major trends and being the first to cash in on them

  • Guidance on protecting your business ideas and methods against infringement

Niche and Grow Rich is an excellent, practical, advice-packed, "user friendly," and highly recommended guide —especially for the novice entrepreneur.

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The Mortgage Originator Success Kit: The Quick Way to a Six-Figure Income

by Darrin J. Seppinni

Customer Reviews: 

 

A complete guide to starting a career in one of the world's hottest industries !

The mortgage business is a great way to make money in real estate, and anyone can do it! You don't need any real estate experience to start your career, and the income potential is enormous. But how do you know where to begin? In The Mortgage Originator Success Kit , mortgage specialist Darrin Seppinni shows you how to avoid common mistakes and puts you on track to a profitable career. Inside, you'll learn everything you need to know about:

  • The loan process--from application to closing

  • Loan types: fixed-rate, adjustable, hybrids, and second mortgages

  • Government and other loan programs

  • Borrower and property qualifications

  • Legal and ethical considerations

  • Customer service guidelines and sales tactics

  • State-specific education and licensing requirements

  • Mortgage and finance terminology

 

Plus, this comprehensive resource features sample legal loan documents and forms--including application and disclosure forms--and end-of-chapter quizzes to help you better understand what you have learned. Packed with vital information and step-by-step guidance, The Mortgage Originator Success Kit is the ultimate guide to breaking into your new career.

"The mortgage industry is rated as the fastest growing, most lucrative business in America, with some of the highest earning professionals...'The New Wall Street.'"--Forbes

An Amazon reviewer writes: “I am new to the mortage business and have purchased several books on the industry. This book is by far, the BEST! It contains an amazing amount of information for those who are new to the industry. It supplies you with sample sheets of everything you will need and explains them in great detail. I cannot say enough about how valuable I feel this book has been to me! I highly recommend it to anyone new or unfamiliar with the mortgage industry!”

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